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The apparel industry has undergone significant transformations in recent years, with a growing emphasis on sustainability and ethical production practices. Sustainable clothing refers to garments that are produced with minimal environmental impact and are often made from eco-friendly materials. This shift in consumer behavior is driven by an increasing awareness of environmental issues and the desire for responsible consumption.

One of the key components of sustainable apparel is the use of high-quality materials. Fabrics such as organic cotton, Tencel, and recycled polyester are gaining popularity due to their lower environmental footprint compared to conventional materials. For instance, organic cotton is grown without synthetic pesticides and fertilizers, which can reduce water pollution and promote biodiversity. Studies indicate that organic cotton farming can use up to 91% less water than conventional cotton farming.